the target drop ice cream trunk
As a part of the evergrowing Target Drop franchise, the retail giant asked us to create a buzzy campaign for the summer. By combining adventure and nostalgia, we created The Ice Cream Trunk—a portable Target Drop trunk designed to deliver the most delicious summer essentials one could ever need.
Role: Copywriter
tiktok
We enlisted popular TikTok creators to become our “summer employees,” tasked with delivering summer essentials from their Ice Cream Trunk to their friends and families.
From creating shot lists to briefing talent to reviewing footage, my team and I worked flawlessly to bring this sweet treat to life!
Meet the rest of the creative team!
CD: Mike Ventimiglia
AD: Sam Canvin
TARGET X MOVERS+SHAKERS