here’s what happens when the gen z-ers on the team fight for an idea they know has virality written all over it ….
This #TargetDrop has a magical twist that Love Island fans are sure to love! Introducing Kordell, of Love Island fame, as Target’s Fall Fashion Father—a magical being here to grant any fashion wish you can imagine. We partnered with Kordell to give makeovers to a few lucky recipients using Target’s Future Collective collection.
Role: Senior Copywriter
first, we dropped a teaser that played into a popular meme that our talent was known for across social:
Next, we unvieled the mystery behind our fall fashion father in our hero piece:
impact on social:
Within hours of launch, pieces from the Future Collective collection began selling out online, with buzz about the campaign organically spreading across social platforms like X.
Meet the rest of the creative team!
ECD: Caroline Thomas
ACD: Sam Canvin
target x crispin