that time Sprite went viral …

We took April Fool’s day pranks to a whole new level with this canned McDonald’s “Spicy Sprite” drop that shook the internet up in a major way:

Role: Copywriter

 

tweet analytics

Impressions: 35M

Engagements: 796K

Profile Visits: 30K

Detail Expands: 380K

 
 
 
 


… and the response on Twitter was insane.

Meet the rest of the creative team!

ACD: Brandon Brown

Art Director: Forrest Newton

Art Director: Maya Campbell

sprite x havas atl