that time Sprite went viral …
We took April Fool’s day pranks to a whole new level with this canned McDonald’s “Spicy Sprite” drop that shook the internet up in a major way:
Role: Copywriter
tweet analytics
Impressions: 35M
Engagements: 796K
Profile Visits: 30K
Detail Expands: 380K
… and the response on Twitter was insane.
Meet the rest of the creative team!
ACD: Brandon Brown
Art Director: Forrest Newton
Art Director: Maya Campbell
sprite x havas atl