cycle house: a rael-ity tv show
Holistic feminine care brand, Rael, came to us with a problem: more often than not, people who bleed aren’t educated on the phase of the menstrual cycle and its hormonal effects on the skin.
Our solution: create a scripted reality tv show-inspired video series where we personify each phase of the menstrual cycle to both entertain AND educate our audience. Thus, Cycle House was born.
Role: Copywriter
FIRST, WE STARTED WITH A TRAILER THAT TEASED THE UPCOMING “SEASON.”
THEN, WE RELEASED FOUR “EPISODES” FILLED WITH ALL YOUR RAEL-ITY TV DRAMA NEEDS …
Meet the rest of the creative team!
CD: Katherine Augustine
Senior Copywriter: Rylee Maron
Freelance AD: Elmar Van Der Watt
Rael x movers+shakers