YOU’RE NOW ENTERING THE MAGICAL WORLD OF fALl TOWN …
For the sixth iteration of the Target Drop Franchise, Target wanted an out-of-the-box digital campaign that highlighted their fall must-haves. So, we invited TikTok influencers to enter ✨Fall Town✨ a magical place where you can find all your fave Target fall must-have items in the blink of an eye!
The only way to Fall Town? Through a gigantic Target Drop trunk that magically teleports you, of course. 😉
Role: Copywriter
let’s get into the story
To kick it off, we had our talent create videos of themselves visiting Target to shop for their favorite Fall items.
From there, we seeded the comment, “You belong in Fall Town” on the previous video so they could film a reply-to video where we see the delivery of a massive Target Drop trunk.
Attached to the trunk was a mysterious note inviting our talent to enter the world of Fall Town, asking them to hop inside to set foot in this new world.
In the hero video, our talent is finally “transported” to Fall Town, where they have 60 seconds to grab any Fall must-have items that they’d like to take back with them to reality before the portal closes.
fall town was such a hit, we even generated earned media:
Source Link: adage.com
Meet the rest of the creative team!
CD: Mike Ventimiglia
AD: Sam Canvin
target x movers+shakers