target drop block party
The back-to-college szn isn’t complete without a banging block party to kick off the new school year. That’s why, for the tenth iteration of #TargetDrop🎯, we threw a surprise block party at Howard University, complete with games, goodies, good vibes, and more. The best part? We captured all the fun of this experiential event for Target socials.
Role: Senior Copywriter
social content
Each episode featured a different game from the block party, ranging from a fashion show to a college essentials quiz to our reimagined version of the classic cornhole. After participating in the game, students were granted access to the Target Drop trailer trunk, which housed back-to-school goodies from Target.
Meet the rest of the creative team!
ECD: Caroline Thomas
ACD: Sam Canvin
CW: Hailey Skinner
AD: Kendelle Cragun
target x crispin/movers+shakers